Selling a home is easy. But it’s NOT simple. To guarantee a great outcome I have developed a proven process for maximizing the proceeds from a sale. Making the right preparations, updates and repairs. Staging correctly. Pricing correctly. Investing in marketing that stands out in a crowded field. Negotiating and building leverage to push the scale in your favor. Each of these elements can have a huge effect on the pricing you achieve. They complement each other and yet each of them must be uniquely executed to match each property.